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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.


Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.

 

Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body


Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity

 

Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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PageRank

PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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Our Clients Geographies

California

Virginia

Maryland

Delaware

Florida - Hungary

Indiana

Pennsylvania

Michigan - Nevada

Washington DC - Ohio

and Growing !

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

 

Website Design Glossary

 

Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.

 

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Website Design Glossary

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Tree Structure

A hierarchical organization where the top (root) node is considered to be an ancestor of all lower level nodes to which the root node is connected and of all connected nodes below them. A tree structure has one and only one path from any node to any other node.

 

Tree Topology

A network topology that is hierarchical. There is one and only one node at the top of the hierarchy. All nodes from the top node are Level Two nodes. All nodes downward from Level Two nodes are Level Three nodes, and so on. As in the star network, individual nodes may be isolated from the network by a single hyperlink failure. A single hyperlink failure to a parent node will result in partitioning two or more nodes from the rest of the network.

 

Trick Banner

A deceptive ad that tricks users into clicking, often by imitating a operating system message.

 

Under Construction Page

A webpage or website that is still being developed.

 

Union Compatible

Two relational databases or tables that have the same number of attributes (columns), and whose attributes are based on the same set of acceptable values.

 

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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.