To Have a Web Presence - You need to be Found !

 

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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.


Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.

 

Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body


Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity

 

Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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PageRank

PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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Our Clients Geographies

California

Virginia

Maryland

Delaware

Florida - Hungary

Indiana

Pennsylvania

Michigan - Nevada

Washington DC - Ohio

and Growing !

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

 

Website Design Glossary

 

Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.

 

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Website Design Glossary

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Snippet

Strings of text taken from a webpage and combined for usage as a summary or description of the page's content.

 

Source Code

In SEO, the HTML tags and text that define a webpage. It is the original textual form of a program.

 

Splash Page

An introductory page displayed for visitors before reaching the main page.

 

SQL

See Structured Query Language.

 

SSI

Server Side Include - a type of HTML that directs the web server to dynamically generate data for the webpages whenever it is requested.

 

Standard Generalized Markup Language

An international standard for markup languages. It is the basis for HTML and XML.

 

Star Topology

A network topology in which all peripheral nodes are connected to a central node. All navigation from any peripheral node to all other peripheral nodes on the network must travel through the central mode. The failure of a hyperlink linking any peripheral node to the central node will result in the isolation of that peripheral node from all others. A star network has a central node that usually is the index page.

 

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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.