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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.


Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.

 

Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body


Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity

 

Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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PageRank

PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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Our Clients Geographies

California

Virginia

Maryland

Delaware

Florida - Hungary

Indiana

Pennsylvania

Michigan - Nevada

Washington DC - Ohio

and Growing !

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

 

Website Design Glossary

 

Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.

 

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Website Design Glossary

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Shovelware

Placing free, but worthless information on a website.

 

SHTML

Normal HTML which includes server-side instructions. The file extension for webpages that include Server Side Includes (SSIs). The filename extension enables the web server to differentiate the pages that must be processed before going to the browser.

 

Side Door Pages

Doorway Pages, often an Article, created to rank well on search engines for one or more keyword phrases.

 

Simple HTML Ontology Inference Layer

SHOE. An XML-compatible extension to HTML that allows web copywriters to annotate their web documents semantically with machine-readable knowledge. It is designed to enable robots to gather meaningful information about webpages.

 

Siphoning

Techniques used to steal traffic from another website, such as including their Brand name in one's Title tag.

 

Site

A collection of webpages. A site can include pages from other websites or that are not on the same server.

 

Sitemap

A listing of webpages on a site which allows pages to be more easily indexed by the search engines.

 

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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.