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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.


Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.

 

Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body


Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity

 

Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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PageRank

PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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Our Clients Geographies

California

Virginia

Maryland

Delaware

Florida - Hungary

Indiana

Pennsylvania

Michigan - Nevada

Washington DC - Ohio

and Growing !

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

 

Website Design Glossary

 

Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.

 

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Website Design Glossary

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Section 508

W3C's guidelines for website accessibility best practices.

 

Semantic

Of or related to meaning. In terms of authoring a webpage, the HTML should accurately describe the meaning of the page contents.

 

Semantic Markup

A method of writing HTML using HTML tags that add meaning to the content that is descriptive enough to allow both humans and robots to recognize it and make decisions about it. The markup is descriptive, useful and allows all users to understand the same information.

 

Semantic Web

Data on the Internet that computer programs are able to understand enough to process it.

 

SEO Copywriting

Writing webpages for humans by creating persuasive, informative content and for search engines by indicating what the page is about and using the right keywords in the right manner.

 

Serif

One of the five generic font categories, usually the preferred font family type for print presentation. Specific fonts include Times New Roman, Times, Georgia, New York and Garamond.

 

Server Side

Scripting which is performed on the server before a page is delivered to the user agent.

 

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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.