To Have a Web Presence - You need to be Found !

 

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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.


Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.

 

Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body


Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity

 

Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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PageRank

PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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Our Clients Geographies

California

Virginia

Maryland

Delaware

Florida - Hungary

Indiana

Pennsylvania

Michigan - Nevada

Washington DC - Ohio

and Growing !

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

 

Website Design Glossary

 

Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.

 

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Website Design Glossary

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Scraping

An automated technique of copying content from one website to another, often as content theft.

 

Script

One of the five generic font categories, usually not a preferred font family type for online presentation. Used to create an accented appearance. Specific fonts include Comic Sans MS.

 

Scroll

To move a webpage up or down, or left or right, in order to view sections not yet visible - usually with the assistance of a mouse.

 

Search Engine Copywriting

The practice of writing content specifically designed for chosen keyphrases. This enhances spiderability and results in higher rankings on search engines.

 

Search Friendly Design

Designing a website to be easily found, welcomed and crawled by search engines. It is therefore also easily found and used by the target audience. The website follows best practice guidelines and is accessible.

 

Search Friendly Optimization

SFO. The process of making a webpage in such a way as to welcome a search engine robot and encourage indexing.

 

Secondary Colors

Formed by the combination of two primary colors (red-green-blue) of equal intensity. Yellow is red plus green, Cyan is green plus blue, Magenta is red plus blue.

 

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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.