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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.


Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.

 

Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body


Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity

 

Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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PageRank

PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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Our Clients Geographies

California

Virginia

Maryland

Delaware

Florida - Hungary

Indiana

Pennsylvania

Michigan - Nevada

Washington DC - Ohio

and Growing !

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

 

Website Design Glossary

 

Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.

 

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Website Design Glossary

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Over Optimizing Penalty

OOP. A theory that applies if a webpage targets only one keyword or phrase, and the search engines view the effort to be spam.

 

Overall Score

The final relevancy score calculated for a webpage based on its content score and popularity score.

 

OWL

Ontology Web Language. A set of markup languages used to process the content of information instead of just presenting information to humans. It describes the hierarchical organization of ideas in a domain, in a way that can be parsed and understood by software. OWL is part of the W3C recommendations related to the Semantic Web.

 

Page

A single HTML document also called a webpage.

 

Page Jacking

Stealing the design, content, and layout of a webpage by copying the source code.

 

Page Weight

The filesize of all the combined files on a webpage usually expressed in Bytes or Kilobytes. It is a major consideration in webpage creation because of the resulting webpage loading speed.

 

PageRank

PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

 

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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.