To Have a Web Presence - You need to be Found !

 

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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.


Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.

 

Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body


Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity

 

Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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PageRank

PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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Our Clients Geographies

California

Virginia

Maryland

Delaware

Florida - Hungary

Indiana

Pennsylvania

Michigan - Nevada

Washington DC - Ohio

and Growing !

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

 

Website Design Glossary

 

Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.

 

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Website Design Glossary

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On Topic

An affiliate website that is thematically relevant to a merchant website.

 

On-Page Factors

Components that determine search engine results positions that occur internal within a webpage such as content, navigation architecture, element correlation and html tags.

 

On-Site SEO

Optimization efforts for a website performed within the site such as Content Management, Code optimizing, Alt text images and internal architecture design.

 

Ontology

A hierarchical structure showing all relevant entities and their relationship in a website. Also could refer to a file which defines the relationship between words.

 

Ontology Inference Layer

OIL. A web-based ontology representation and inference layer combining frame-based languages with formal semantics and reasoning services to provide a general markup language for the Semantic Web.

 

Ontology Web Language

OWL. A set of markup languages designed to process the content of information instead of just presenting information to humans. It describes the hierarchical organization of ideas in a domain, in a way that can be parsed and understood by software. OWL has more facilities for expressing semantics than XML, and is part of the W3C recommendations related to the Semantic Web.

 

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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.