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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.


Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.

 

Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body


Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity

 

Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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PageRank

PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

 

Website Design Glossary

 

Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.

 

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Website Design Glossary

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Geo Navigation

Links which are placed on each page of a website.

 

Geographic Targeting

Advertising being displayed only to viewers of specified geographic locations, usually as part of a paid adverting campaign.

 

GIF

Graphics Interface Format. A type of graphic understood by all graphic browsers. They are the most flexible graphic format, allowing transparent backgrounds and animation. It is restricted to 256 colors so it is fine for sketches and images with very simple coloring, but poor for photographs.

 

Gisting

The analytical task of replacing a verbatim text with the sense or main points of a communication.

 

Global Navigation

Hyperlinks that are displayed on every page of a website.

 

Google Sitemaps

XML Sitemaps which allows webmasters and web designers to create a sitemap file, which allows their site to be more easily cataloged in Google web searches. It is especially useful for new websites, sites with many dynamic pages, or websites with many content pages but no or few hyperlinks between them.

 

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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.