To Have a Web Presence - You need to be Found !

 

Natural SEO SEM

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Search Engine Marketing

Marketing methods designed to bring visibility to a website. Main categories are SEO, PPC and Paid Inclusion.


Search Engine Optimization

Optimizing a website organically to achieve higher rankings on the search engines. Includes both on-site and off-site techniques and procedures. reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.

 

Optimization Kinds

Categorization variables such as Title, Keywords, Description, Headings, Link URL, Link Text, Image Alt, Comment, Body


Optimization Parameters

Quantitative variables such as Frequency, Weight, Size, Prominence, Proximity

 

 

 

 

Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

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Laws of SEO

No one is above the law - including our elected representatives and the justices of the Supreme Court.

 

 

 

 

PageRank

PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.

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Our Clients Geographies

California

Delaware

Florida

Indiana

Maryland

Michigan

Nevada

Ohio

Pennsylvania

Virginia

Washington DC

Hungary

and Growing !

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

 

Website Design Glossary

 

Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.

 

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Website Design Glossary

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Entry Page

The first page viewed when entering a website, usually as a result of a search engine query. The entry page is not always the home page.

 

Expert Document

Any webpage which links out to many non-affiliated relevant webpages.

 

Extensibility

The ability to add new features to an existing program without disturbing the existing code.

 

Extensible Stylesheet Language

aka XSL. A language developed by W3C which describes the formatting and presentation of XML content.

 

Fact Sheet

A document containing factual information about a product, service or company, without high-pressure sales or flowery language.

 

Fair Use

A legal authorization of the use of copyrighted materials for certain purposes without receiving the copyright owner's permission.

 

Fake Copy Listing

Stealing content from another website, republishing it and submitting the duplicate webpage to the search engines in an attempt to divert traffic from the original site.

 

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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.