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Above the Fold

A reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.

 

Below the Fold

The portion of a webpage not visible to a visitor unless they scroll down.

 

Browser Compatability

Different browsers treat or display webpages differently. Web design and SEO steps need to be taken so that webpages are browser independent. Browser independent means that the webpages will work as they are supposed to, on whatever choice of browser.

 

Cascading Style Sheet

CSS. A Hyper Text Markup Language specification that allows web developer to use codes to describe how a pages contents should look. Of particular importance in defining the styling and lay out of text, paragraphs and headings. A great feature of CSS is that each style can be defined in an external document and only referred to in the actual HTML webpage, allowing for quicker pageloads and pre-formatted documents.

 

Flesch Reading Ease

An assessment of text for ease of reading on a zero to one hundred scale, zero being difficult. Ninety and above should be readable by a fifth grader; sixty by a ninth grader; thirty and under by college graduates. Long words affect the scoring more in this test than in the Grade Level test.

 

Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

 

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Favorite Fonts

Verdana

Times New Roman

Arial

Courier New

Georgia

Old English Text

Script MT

Jokerman

Geneva

Century Gothic

Niagara Engraved

High Tower Text

 

 

 

 

 

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and Growing !

 

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

 

Website Design Glossary

 

Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.

 

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Website Design Glossary

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Bridge Page

aka Doorway Page. Pages optimized for one key term, but designed to lead to different content.

 

Brightness

Subjective visual perception in which a source appears to emit an unquantifiable amount of light.

 

Broken Link

A link no longer connected with its destination.

 

Browse

A user's movement on the Internet moving from webpage to webpage via hyperlinks using a web browser.

 

Browser Compatibility

Different browsers treat or display webpages differently. Web design and SEO steps need to be taken so that webpages are browser independent.

 

Browser Independent

Means that the webpages will work as they are supposed to, on whatever choice of browser.

 

BTF

Below The Fold. The portion of a webpage not visible to a visitor unless they scroll down.

 

Bus Topology

See Linear Topology.

 

Button Ad

A graphic advertisement on a webpage smaller than a banner.

 

Call To Action

A statement, usually at the end of a marketing piece, encouraging the reader to take the action that is the objective of the piece. This action may be purchasing the company's product or service, or simply taking the next step in the sales cycle, such as arranging a product demonstration.

 

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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.