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Above the Fold

A reference to the top portion of a traditional newspaper. The portion of a webpage visible to a visitor without scrolling down.

 

Below the Fold

The portion of a webpage not visible to a visitor unless they scroll down.

 

Browser Compatability

Different browsers treat or display webpages differently. Web design and SEO steps need to be taken so that webpages are browser independent. Browser independent means that the webpages will work as they are supposed to, on whatever choice of browser.

 

Cascading Style Sheet

CSS. A Hyper Text Markup Language specification that allows web developer to use codes to describe how a pages contents should look. Of particular importance in defining the styling and lay out of text, paragraphs and headings. A great feature of CSS is that each style can be defined in an external document and only referred to in the actual HTML webpage, allowing for quicker pageloads and pre-formatted documents.

 

Flesch Reading Ease

An assessment of text for ease of reading on a zero to one hundred scale, zero being difficult. Ninety and above should be readable by a fifth grader; sixty by a ninth grader; thirty and under by college graduates. Long words affect the scoring more in this test than in the Grade Level test.

 

Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

 

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Favorite Fonts

Verdana

Times New Roman

Arial

Courier New

Georgia

Old English Text

Script MT

Jokerman

Geneva

Century Gothic

Niagara Engraved

High Tower Text

 

 

 

 

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and Growing !

 

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

 

Website Design Glossary

 

Website design is a major factor in whether visitors to a website stay and look around, or click away.

It includes the internal navigation, the color schema, font selection and a myriad of other considerations.

Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.

 

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Website Design Glossary

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Below The Fold

BTF. The portion of a webpage not visible to a visitor unless they scroll down.

 

Best Practice

A technique or methodology that, through experience and research, has proven to reliably lead to a desired result.

 

Bitmap

A format for storing images.

 

Blinking

In graphic displays, an intentional periodic change in intensity of one or more display elements.

 

Block Level Analysis

A method of analyzing a webpage by examining each section as opposed to the entire page. MSN is reputed to employ Block Level Analysis as part of its algorithm in determining relevant webpages.

 

BMP

See Bitmap.

 

Body Text Tag

The HTML document's content, it is the visible text in the browser along with images and links.

 

Bold

A way to emphasize a word and make it appear to be more important.

 

Bottom Up

The opposite of top down. A method that builds simple low-level objects into more complex higher-level objects.

 

Breadcrumb Navigation

Navigation technique helping users understand the relationship between pages.

Example: INDEX > SEO > GLOSSARY.

 

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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.