Website Design Glossary
Website design is a major factor in whether visitors to a website stay and look around, or click away.
It includes the internal navigation, the color schema, font selection and a myriad of other considerations.
Natural SEO SEM has compiled many of the website design terms that may be of use to our customers and to our website visitors. We hope you will find them to be of use in better understanding website design and design features.
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Website Design Glossary
ASP
Microsoft's dynamic Active Server Pages (file.asp) A webpage created with HTML and either VBScript or Jscript (Microsoft's version of Javascript).
Aspect Ratio
The ratio of the width of an image to its height. For example, an image with dimensions of 200 pixels wide and 100 pixels high has an aspect ratio of 2.
Assistive Technology
Software or hardware designed to specifically assist people with disabilities. In reference to Web Accesibility, hardware would include reading machines and devices for grasping. Software would include audio browsers, screen magnifiers, speech synthesizers, braille keyboards and voice input software.
Asymmetric Compression
A data compression technique that requires more processing capability to compress than to decompress, such as CD ROM production versus retrieval (playback).
ATF
Above The Fold. The portion of a webpage viewed upon opening, without scrolling down.
Atom Publishing Protocol
An HTTP based protocol for creating and updating web resources.
Atom Syndication Format
An XML language used for web feeds.
Attention-Interest-Desire-Action-Satisfaction
AIDAS. The goals that a website should have for its visitors. This applies to text, images, and web design for online business. The marketing strategy should get the potential customer's attention and interest, generate a desire for the product or service through incentives and arguments, enable action with easy-to-buy steps, and satisfaction by providing usability and good merchandise or service.
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Natural SEO SEM hopes that you find this Website Design information useful in understanding the Internet - and your place in it.