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Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

Natural SEO considers themes, semantics, linear correlations between objects, human ease of navigation, asthetics, and competition.

Natural SEO targets keyphrases that are determined by analyzing the supply and demand curve for niche query terms.

Natural SEO seeks long-term visibility over short-term results.

Natural SEO draws from mathematics, algorithmic analysis, econometrics, linear programming, Austrian economics, computer programming, web design, marketing and a host of other disciplines.

Natural SEO is both a strategy and a tactic.

Natural SEO includes techniques designed to present quality content - identical for humans and search engines.

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

 

Natural SEO Glossary

 

Understanding the concepts behind Natural SEO is dependent on a clear vision of the components and terminology used in Natural SEO.

Natural SEO is also called Organic SEO. Natural SEO is also called Ethical SEO.

It is the techniques used to bring visibility to a webpage and to a website. It is stressing quality over speed. It is seeking long-term marketing strength over short-term results.

Natural SEO SEM hopes you find this Natural SEO Glossary to be of assistance for your Web success.

 

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SEO Glossary

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Tiny Text

Not to be confused with Hidden Text, a black hat SEO technique to increase the relevancy of the webpage by placing very small text on the page, readable by the robots through the source code but invisible to humans.

 

Title Stacking

A deceptive tactic designed to elevate SERPs ranking of a webpage by using multiple Title tags. Web browsers ignore the additional tags, but search engine spiders see them.

 

Title Tag

An HTML tag which is a short, ten words or less keyword-rich theme of the webpage. It appears as the top line in the SERPs.

 

Top Converting Keywords

The top keyphrases that led to a conversion.

 

Top Down

The opposite of Bottom Up. It is an approach which begins at a high, general level and works toward lower, more specific levels.

 

Top Down Architecture

The prefered method of website construction, beginning with the Index page (top keyword theme), continuing with Landing Pages (secondary keyword themes), and finishing with Company Pages (copyright notice, terms of use, privacy, etc.) and Support Pages (glossaries, FAQ, Pricing, etc.).

 

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Natural SEO SEM hopes that you find this SEO and SEM information useful in understanding the Internet - and your place in it.