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Natural SEO Glossary
Understanding the concepts behind Natural SEO is dependent on a clear vision of the components and terminology used in Natural SEO.
Natural SEO is also called Organic SEO. Natural SEO is also called Ethical SEO.
It is the techniques used to bring visibility to a webpage and to a website. It is stressing quality over speed. It is seeking long-term marketing strength over short-term results.
Natural SEO SEM hopes you find this Natural SEO Glossary to be of assistance for your Web success.
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SEO Glossary
RS Ratio
The proportion of webpages containing a particular keyphrase (supply) compared with the number of queries (demand) for that keyphrase.
Scenario
In SEO, the linking of a persona with an offered need.
Scent
The ability of a webpage to clearly indicate its purpose and guide the visitor toward a desired outcome.
Score
The search engine's results for webpages, listing them from most relevant to least relevant.
Scored KeyPhrase
The name given to keyphrases that searchers use that are tracked by a system for recording their frequency.
Scroll
To move a webpage up or down, or left or right, in order to view sections not yet visible - usually with the assistance of a mouse.
Search Engine Algorithm
Search engines rank webpages based on their own sets of criteria, which may differ from other search engines. They may attribute different values of importance to the criteria, but they tend to consider the same factors in general. The program which search engines use to judge these factors and rank webpages in their Search Engine Results Page (SERPs) is called their ranking algorithm. Algorithms are regularly updated to combat spam and Black Hat tactics. As the algorithms change and put more or less importance on certain factors, SEOs do the same. Google’s change in algorithm is termed the Google Dance.
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Natural SEO SEM hopes that you find this SEO and SEM information useful in understanding the Internet - and your place in it.
