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Natural SEO is part understanding what to put on a webpage to achieve high ranking. But, just as important, Natural SEO is knowing what NOT to do on a webpage. WhiteHat SEO is the standard. GrayHat SEO is a consideration. BlackHat SEO is avoided.

Natural SEO involves every component found on a webpage - the text, the images, metatags, the title tag, alternative text, backlink anchor text, headings, forward link anchor text, as well as the internal hyperlink architecture and navigation system.

Natural SEO considers themes, semantics, linear correlations between objects, human ease of navigation, asthetics, and competition.

Natural SEO targets keyphrases that are determined by analyzing the supply and demand curve for niche query terms.

Natural SEO seeks long-term visibility over short-term results.

Natural SEO draws from mathematics, algorithmic analysis, econometrics, linear programming, Austrian economics, computer programming, web design, marketing and a host of other disciplines.

Natural SEO is both a strategy and a tactic.

Natural SEO includes techniques designed to present quality content - identical for humans and search engines.

 

 

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Natural SEO = Organic SEO

Organic SEO = Ethical SEO

Ethical SEO = Natural SEO

 

Natural SEO Glossary

 

Understanding the concepts behind Natural SEO is dependent on a clear vision of the components and terminology used in Natural SEO.

Natural SEO is also called Organic SEO. Natural SEO is also called Ethical SEO.

It is the techniques used to bring visibility to a webpage and to a website. It is stressing quality over speed. It is seeking long-term marketing strength over short-term results.

Natural SEO SEM hopes you find this Natural SEO Glossary to be of assistance for your Web success.

 

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SEO Glossary

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Inverted File Index

A search engine's largest file, next to each term in the database there is a list of all pages that use the term.

 

Invisible Text

Text on a website that is not visible to human visitors using a standard browser, a form of black hat seo.

 

IP Delivery

Cloaking - A technique whereby false content is presented to search engine spiders in an attempt to gain higher ranking. Search engine spiders are recognized by their IP Address.

 

Italic Tag

Italic text is used as a font styling element to indicate something special or important.

 

ITO

Internet Traffic Optimizer.

 

Javascript

A computer language for buildng websites, designed to add interactivity and action to webpages. It has different capabilities than HTML and cannot be seen by search engine spiders.

 

KEI

Keyword Effectiveness Index. The ratio of search engine queries divided by indexed webpages on a particular search engine for a keyword.

 

Keyphrase

A sequence of two or more keywords. Most queries have more than one word, thus a webpage themed around a keyphrase has an advantage in being found by searchers.

 

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Natural SEO SEM hopes that you find this SEO and SEM information useful in understanding the Internet - and your place in it.