Natural SEO Glossary
Understanding the concepts behind Natural SEO is dependent on a clear vision of the components and terminology used in Natural SEO.
Natural SEO is also called Organic SEO. Natural SEO is also called Ethical SEO.
It is the techniques used to bring visibility to a webpage and to a website. It is stressing quality over speed. It is seeking long-term marketing strength over short-term results.
Natural SEO SEM hopes you find this Natural SEO Glossary to be of assistance for your Web success.
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SEO Glossary
BTF
Below The Fold. The portion of a webpage not visible to a visitor unless they scroll down.
Bus Topology
See Linear Topology.
Callout
Text beside, near a photograph or illustration. It typically highlights a detail in the graphic, verbalizes the analogy implied by the graphic or emphasizes the message delivered through the graphic.
Canonical Name
The preferred domain name for a website, which could have a set of different domain names.
Canonical URL
Errors in a content management system may allow the same or very similar content to exist at different urls. The canonical url is the single most authoritative version generally index by the search engines.
Case sensitive
Capital letter queries return only capital letter responses. Most search engines are not case sensitive. Note that entering lower case will return both upper and lower cases. A case sensitive query makes a distinction between two names that don't have the same case. For example, the names Bob and bob would be considered different in a case sensitive system.
Category
A collection of webpages or websites sharing a common attribute.
Click Distance
The minimum number of clicks necessary to travel from one webpage to another.
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Natural SEO SEM hopes that you find this SEO and SEM information useful in understanding the Internet - and your place in it.