Natural SEO Glossary
Understanding the concepts behind Natural SEO is dependent on a clear vision of the components and terminology used in Natural SEO.
Natural SEO is also called Organic SEO. Natural SEO is also called Ethical SEO.
It is the techniques used to bring visibility to a webpage and to a website. It is stressing quality over speed. It is seeking long-term marketing strength over short-term results.
Natural SEO SEM hopes you find this Natural SEO Glossary to be of assistance for your Web success.
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SEO Glossary
Algorithmic Search
An organic SERPs as opposed to a Paid search, such as Overture.
Algorithmic Search Engine Optimization
See Natural Search Engine Optimization.
Alt Attribute
The HTML element placed within an image tag. Visually impaired humans and most search engines cannot easily ascertain what is in an image. Using an image Alt Attribute helps screen readers and search engines understand the image by providing a text equivalent for the object.
Alt Text
See Alternative Text.
Alternative Text
Text which is provided as an alternative or substitute for an image. It appears before an image is fully loaded.
Analytics
The tracking of actions most likely to result in a gained advantage. Examples are User Paths, Page Views, Conversion Rates and Keywords used for entry. Also includes where visitors originated, the duration of their stay, and their destination upon departure.
Anchor Spam
Using the same main keywords on every link you exchange.
Anchor text
The text that is used in creating a hyperlink, Google considers this in determining the rank of webpages in search results. It often appears to be underlines and of a different color than the normal text.
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Natural SEO SEM hopes that you find this SEO and SEM information useful in understanding the Internet - and your place in it.