Natural SEM Glossary
Natural SEM stands for Natural Search Engine Marketing. Understanding the concepts behind Natural SEM is dependent on a clear vision of the components and terminology used in Natural SEM.
Natural SEM is also called Organic SEM. Natural SEM is also called Ethical SEM.
It is the techniques used to bring additional website traffic for your business. Targetted website traffic. In other words, potential customers - not just surfers. It picks up where Natural SEO leaves off. In fact, much of natural SEM might be considered off-site natural SEO. It is seeking additional bang for the buck.
Natural SEO SEM hopes you find this Natural SEM Glossary to be of assistance for your Web success.
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SEM Glossary
Interstitial
Intrusive, pop-up ad which appears in front of the requested content until it can be clicked away. It appears without the specific request of the user and is done to grab attention.
Invalid AdSense Click
Clicks on AdSense advertisements that Google believes to be fraudulent. Google claims that most of these clicks are detected with filters. Neither advertisers nor customers are charged or paid for them.
Inventory
The quantity of advertising space available determined by the number of ads per page, the number of pages containing ads and advertisements in effect.
Island Display
A point-of-purchase display away from competitive products.
ITO
Internet Traffic Optimizer.
Keyphrase
A sequence of two or more keywords. Most queries have more than one word, thus a webpage themed around a keyphrase has an advantage in being found by searchers.
Keyword
A primary used word on a webpage, query or in a computer tag, the matching of which, in theory, results in relevant SERPs.
Keyword Marketing
Getting your message in front of users searching under different keywords.
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Natural SEO SEM hopes that you find this SEO and SEM information useful in understanding the Internet - and your place in it.