Natural SEM Glossary
Natural SEM stands for Natural Search Engine Marketing. Understanding the concepts behind Natural SEM is dependent on a clear vision of the components and terminology used in Natural SEM.
Natural SEM is also called Organic SEM. Natural SEM is also called Ethical SEM.
It is the techniques used to bring additional website traffic for your business. Targetted website traffic. In other words, potential customers - not just surfers. It picks up where Natural SEO leaves off. In fact, much of natural SEM might be considered off-site natural SEO. It is seeking additional bang for the buck.
Natural SEO SEM hopes you find this Natural SEM Glossary to be of assistance for your Web success.
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SEM Glossary
Homebrew
Hardware, software or methodology developed by an individual at home, as opposed to a commercial product.
Homepage Exit Rate
The frequency of how many visitors viewed a website Index Page and then left. It is an indication of inadequacy of site design, navigation, usability or that your keyphrases are targeting the wrong audience.
Horizontal Publication
A publication targeted at individuals with a common interest, job or responsibility regardless of which industry they are in.
House Ad
An advertisement that a company places on its own website or network.
Hyperlink
See Link.
Ignition
The point where a market gains momentum, increases volume and begins trading more efficiently than the general market.
Inbound Links
Links pointing to any page on the website from off-site.
Index Page
The Home page. A natural entry page for visitors, generally awarded additional PageRank.
Infiltration Marketing
Marketers joining forums and chat rooms posing as typical users for the purpose of spreading a marketing message.
Insertion Order (IO)
The contract between an ad buyer and the ad seller.
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Natural SEO SEM hopes that you find this SEO and SEM information useful in understanding the Internet - and your place in it.