Natural SEM Glossary
Natural SEM stands for Natural Search Engine Marketing. Understanding the concepts behind Natural SEM is dependent on a clear vision of the components and terminology used in Natural SEM.
Natural SEM is also called Organic SEM. Natural SEM is also called Ethical SEM.
It is the techniques used to bring additional website traffic for your business. Targetted website traffic. In other words, potential customers - not just surfers. It picks up where Natural SEO leaves off. In fact, much of natural SEM might be considered off-site natural SEO. It is seeking additional bang for the buck.
Natural SEO SEM hopes you find this Natural SEM Glossary to be of assistance for your Web success.
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SEM Glossary
Editorial Link
Backlinks which are subject to editorial or quality review, as opposed to from paid sites or link farms.
Editorial Search Engine
Search engines which rank websites by human reviewers instead of by inspecting meta tags.
Effective Demand
When prospective customers have the willingness and ability to purchase.
Efficient Consumer Response
Having the right product or service in the right place at the right time with the right promotions.
Elevator Speech
Marketing slang for a brief, informative overview about a product or company. Names this because such an overview should include all the important points and be delivered within the time of a thirty second elevator ride.
Entry Page
The first page viewed when entering a website, usually as a result of a search engine query. The entry page is not always the home page.
EPC
See Earnings Per Click.
Ethical
See Organic.
Expert Document
Any webpage which links out to many non-affiliated relevant webpages.
External Marketing Analysis
The study of the surrounding environment of the business including customers, competition, economic conditions and social climate.
Ezine
Electronic Magazine. Usually short, focused and free emails or website posts.
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Natural SEO SEM hopes that you find this SEO and SEM information useful in understanding the Internet - and your place in it.