Natural SEM Glossary
Natural SEM stands for Natural Search Engine Marketing. Understanding the concepts behind Natural SEM is dependent on a clear vision of the components and terminology used in Natural SEM.
Natural SEM is also called Organic SEM. Natural SEM is also called Ethical SEM.
It is the techniques used to bring additional website traffic for your business. Targetted website traffic. In other words, potential customers - not just surfers. It picks up where Natural SEO leaves off. In fact, much of natural SEM might be considered off-site natural SEO. It is seeking additional bang for the buck.
Natural SEO SEM hopes you find this Natural SEM Glossary to be of assistance for your Web success.
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SEM Glossary
Discoverability
The ability of any feature to be found in the proper context for which it is required.
Disintermediation
Bypassing traditional internet channels, directly linking buyers and sellers.
Disruption Marketing
The invention of new ways an industry conducts marketing by creating compelling customer engagement and strong customer relationships.
Doorway page
aka Bridge Page. Pages that are optimized for one key term, but are designed to lead to different content.
DoubleClick
A service for advertisers to help them monitor and service online advertisements.
Dynamic Keyword Insertion
Automatic placement of keywords into PPC advertisements to match the keywords entered by a search engine user. For instance, the same ad may display "10% discount on Ford" or "10% discount on Chevy", depending on whether the searcher used the query Ford or Chevy.
Dynamic Rotation
Advertisements rotate on a timed basis.
Earnings Per Click
EPC. Average payments out per click, or per thousand clicks. Relates to conversion and revenue per lead.
E-Commerce
Business conducted through a website.
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Natural SEO SEM hopes that you find this SEO and SEM information useful in understanding the Internet - and your place in it.