Natural SEM Glossary
Natural SEM stands for Natural Search Engine Marketing. Understanding the concepts behind Natural SEM is dependent on a clear vision of the components and terminology used in Natural SEM.
Natural SEM is also called Organic SEM. Natural SEM is also called Ethical SEM.
It is the techniques used to bring additional website traffic for your business. Targetted website traffic. In other words, potential customers - not just surfers. It picks up where Natural SEO leaves off. In fact, much of natural SEM might be considered off-site natural SEO. It is seeking additional bang for the buck.
Natural SEO SEM hopes you find this Natural SEM Glossary to be of assistance for your Web success.
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SEM Glossary
Cross Elasticity
The degree to which one product may be substituted for another.
Cross Selling
Encouraging existing customers to buy new products or services instead of more of what they purchased.
Cross-Sell
Recommending additional or related products or services to customers who are planning to buy something from you, possibly as an affiliate.
CTR
ClickThrough Rate. The percentage of times that a banner was clicked on, divided by the number of times it appeared (impressions).
Customer Bounty
The commission amount paid to an affiliate for every new client or customer that they direct to a merchant.
Cyber Stealth Marketing
Covert attempts to use the internet to boost brand image, to make websites appear to be more popular than they really are, or to manipulate search engine listings.
Data Mining
aka Online Profiling. The compilation of information about Internet users by tracking their motions through websites, recording time spent, any links they click on and other details specified, usually for marketing purposes.
Database Marketing
Targeted marketing activity based on consumer information in a database from prior activity or other web sources.
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Natural SEO SEM hopes that you find this SEO and SEM information useful in understanding the Internet - and your place in it.