Natural SEM Glossary
Natural SEM stands for Natural Search Engine Marketing. Understanding the concepts behind Natural SEM is dependent on a clear vision of the components and terminology used in Natural SEM.
Natural SEM is also called Organic SEM. Natural SEM is also called Ethical SEM.
It is the techniques used to bring additional website traffic for your business. Targetted website traffic. In other words, potential customers - not just surfers. It picks up where Natural SEO leaves off. In fact, much of natural SEM might be considered off-site natural SEO. It is seeking additional bang for the buck.
Natural SEO SEM hopes you find this Natural SEM Glossary to be of assistance for your Web success.
* * * * * * * * * * * * * *
SEM Glossary
Coverage
The percentage of a population demographic covered by the internet.
CPA (online advertising)
Cost Per Action. Payment is due when a user performs a certain act. Usually this means clicking on an ad or buying something.
CPC
Cost Per Click. One method of payment for AdSense Ads where webmasters hosting the AdSense ads are paid a fee for every user that clicks on an ad.
CPL
Cost Per Lead. The price paid by an advertiser associated with every lead from an ad placement.
CPM
Impressions aka Cost Per Thousand Impressions. Advertising on AdSense where the search engine charges for the number of times an ad is seen by a viewer, irregardless of whether it is clicked.
CPO
See Cost Per Order.
CPV
See Cost Per Visitor.
Creative
Activities involved in the development of marketing materials, such as copywriting, design and images.
Creatives
Titles and descriptions that are submitted to directory editors.
* * * * * * * * * * * * * *
Natural SEO SEM hopes that you find this SEO and SEM information useful in understanding the Internet - and your place in it.