Natural SEM Glossary
Natural SEM stands for Natural Search Engine Marketing. Understanding the concepts behind Natural SEM is dependent on a clear vision of the components and terminology used in Natural SEM.
Natural SEM is also called Organic SEM. Natural SEM is also called Ethical SEM.
It is the techniques used to bring additional website traffic for your business. Targetted website traffic. In other words, potential customers - not just surfers. It picks up where Natural SEO leaves off. In fact, much of natural SEM might be considered off-site natural SEO. It is seeking additional bang for the buck.
Natural SEO SEM hopes you find this Natural SEM Glossary to be of assistance for your Web success.
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SEM Glossary
Converting Search Phrase
A phrase that moves a visitor from being traffic to becoming a customer.
Cookie
Small data file written to a user computer to track them. Cookies are used to help websites customize user experience.
Cookie (affiliate)
A small text file that stores non-personal information on the end users computer to track sales from the merchant back to the affiliate. A message is sent to the server each time the browser with the affiliate cookie requests a page from the server.
Cookie Length
The variable set by the merchant in an affiliate agreement that details how long a cookie will remain active. One and a half to three months is the norm.
Cost per Click
Payment due when a user clicks on a link.
Cost per Lead
Payment due when visitors submit information and become a potential customer.
Cost Per Visitor
CPV. The amount paid by advertisers for every visitor that an affiliate refers. Cost is normally measured by clicks on the ad that is hyperlinked to the advertiser's landing page.
Cost-Per-Order
CPO. The amount paid to affiliates for every order their referrals make, usually a percentage of the product price or sales amount.
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Natural SEO SEM hopes that you find this SEO and SEM information useful in understanding the Internet - and your place in it.