Natural SEM Glossary
Natural SEM stands for Natural Search Engine Marketing. Understanding the concepts behind Natural SEM is dependent on a clear vision of the components and terminology used in Natural SEM.
Natural SEM is also called Organic SEM. Natural SEM is also called Ethical SEM.
It is the techniques used to bring additional website traffic for your business. Targetted website traffic. In other words, potential customers - not just surfers. It picks up where Natural SEO leaves off. In fact, much of natural SEM might be considered off-site natural SEO. It is seeking additional bang for the buck.
Natural SEO SEM hopes you find this Natural SEM Glossary to be of assistance for your Web success.
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SEM Glossary
Conversion
The accomplishment of a specified goal, such as closing a sale, securing a newsletter signup or achieving a target.
Conversion Funnel
The desired conversion path defined by a marketer or website owner. It is generally a linear sequence of events leading directly from website entrance to conversion. It is described as a funnel because a number of users leave at various points on the path leaving fewer participants at the end than in the beginning. The others are funneled into the completed transaction stage.
Conversion Offline
A completed transaction accomplished by leaving the website and performed an off-site action, such as ordering via telephone or visiting a physical location.
Conversion Online
A completed transaction accomplished by taking steps while still on the website, such as an online purchase, downloads or specific page views.
Conversion Path
The webpages that a visitor passes through, beginning with website entry and conversion completion.
Conversion Rate
The ratio of visitors taking an action deemed to be a conversion, such as a sale or a request for information, against total visitors.
Conversion Tracking
Recording user actions in order to analyze behavior, adjust SEO and page design.
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Natural SEO SEM hopes that you find this SEO and SEM information useful in understanding the Internet - and your place in it.