Natural SEM Glossary
Natural SEM stands for Natural Search Engine Marketing. Understanding the concepts behind Natural SEM is dependent on a clear vision of the components and terminology used in Natural SEM.
Natural SEM is also called Organic SEM. Natural SEM is also called Ethical SEM.
It is the techniques used to bring additional website traffic for your business. Targetted website traffic. In other words, potential customers - not just surfers. It picks up where Natural SEO leaves off. In fact, much of natural SEM might be considered off-site natural SEO. It is seeking additional bang for the buck.
Natural SEO SEM hopes you find this Natural SEM Glossary to be of assistance for your Web success.
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SEM Glossary
Click-to-Call
A beta service that allows you to contact a Google advertiser at Google’s expense by typing in your phone number. Google calls you back and connects you with the advertiser.
Closed Loop
A linking structure where a group of webpages are heavily interlinked, with few links to or from outside the group. Search engines do not like, and often penalize Closed Loops.
Clustering
A search engine limiting a website to one or two listings in the SERPs.
Co-branding
When an affiliate gets to have its own logo and branding on the landing page where they send visitors through their affiliate links.
Co-citation
In topic-based algorithms, links which appear near each other are deemed to be related.
Collateral
Any material used to describe a product, service or company in support of a marketing or advertising effort.
Comment Spam
The unethical practice of leaving hyperlinks, either manually or automated, in unrelated blogs and guestbooks with the intention of boosting a website's search engine rankings.
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Natural SEO SEM hopes that you find this SEO and SEM information useful in understanding the Internet - and your place in it.