Natural SEM Glossary
Natural SEM stands for Natural Search Engine Marketing. Understanding the concepts behind Natural SEM is dependent on a clear vision of the components and terminology used in Natural SEM.
Natural SEM is also called Organic SEM. Natural SEM is also called Ethical SEM.
It is the techniques used to bring additional website traffic for your business. Targetted website traffic. In other words, potential customers - not just surfers. It picks up where Natural SEO leaves off. In fact, much of natural SEM might be considered off-site natural SEO. It is seeking additional bang for the buck.
Natural SEO SEM hopes you find this Natural SEM Glossary to be of assistance for your Web success.
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SEM Glossary
Add URL
The generic name of the page on a search engine or directory where you submit your webpage to request indexing.
Added Value
The extra benefit added to an item in the customer's mind, generally through marketing or advertising.
AdSense
A Google advertising system for blogs and other websites. Subscribers can place Google ads on their site and earn revenue from the users who view the ads or click on them. The ads are targeted to the keywords on the webpage.
AdSense for Feeds
A program for AdSense users that allows the placement of ads in their RSS Feeds.
Advertiser
Same as Merchant.
Advertising Campaign
A coordinated effort to achieve a particular marketing objective lasting a limited amount of time and with a single theme or group of related themes.
Advertising Metrics
Measurements of results including Click-Through, Click-Through Rate, Cost per Action, Cost per Click, hit, page views, traffic, unique visitors, Pay per Click, Pay per Lead and site stickiness.
Advertising Specifications
Types of advertising including Banners Ads, Button Ads, Interstitials, Pop-Up Ads, Text Ads and Pop-Under Ads.
AdWords
The Google advertising program that is the opposite side of Adsense. Adwords lets subscribers pay for advertising on Google as both text and banner ads. The ads are targeted to keywords on the webpage or search results page that display the ad.
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Natural SEO SEM hopes that you find this SEO and SEM information useful in understanding the Internet - and your place in it.