Natural SEO and SEM
Google Search Terms
The most important search site for websites using natural seo and natural sem is Google . Why ? Because Google represents almost two-thirds of all direct search inquiries made on the Internet.
For that reason, an understanding of Google - Google Terms - the Google algorithm - and the future direction of Google must be understood.
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Google and Search Terms
PageRank
PageRank is one of the variables in the Google algorithm for determining where an individual webpage will appear in the search results for a given keyphrase. PageRank gives a higher ranking to relevant pages that are linked from other relevant pages. PageRank is a Google evaluation of the value of a webpage in comparison to other pages on the website and with the Internet as a whole.
PageRank Drain
When a webpage has no outbound links it drains PageRank because it cannot pass PageRank. Or the loss of PageRank caused by an outbound hyperlink.
PageRank Hoarding
A practice of getting as many inbound links as possible, while allowing very few outbound links in an effort to amass PageRank. This is regarded as a spam technique by search engines.
Phrase Match
The coincidence of the query words and the results page.
Placement
(Positioning) The ranking process of search engines listing webpages with the most relevance first.
Poison Word
Words that lower a webpages SERPs ranking if in the title, description or url - such as obscene terms.
Polysemy
One word with multiple meanings.
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An important factor in understanding how to optimize your website is to get a handle on the terminology used in Natural SEO and SEM strategy. And much of this strategy is based on the Google algorithm. There are consultants and experts and optimization gurus on the Web aplenty. Hopefully this glossary will assist you in learning some of the terminology so you can assess who IS an expert - and who is just trying to pitch you a scam.
Natural SEO SEM will try to provide you with a sound knowledge base to draw from. Glossaries with terms used in the various aspects of running an internet business. And Google and Search Terms is an important area to examine.
Natural SEO SEM hopes that you find this Google and Search information useful in understanding the Internet, natural SEO and SEM - and how it affects your internet business website.
