Natural SEO and SEM
Google Search Terms
The most important search site for websites using natural seo and natural sem is Google . Why ? Because Google represents almost two-thirds of all direct search inquiries made on the Internet.
For that reason, an understanding of Google - Google Terms - the Google algorithm - and the future direction of Google must be understood.
* * * * * * * * * * * * * *
Google and Search Terms
Latent Symantic Indexing
aka LSI, the next evolutionary step in search engine algorithms (including Google) whereby the query is satisfied based on semantic indexing as opposed to the current Boolean keyword matching system.
Link Hoarding
A method of trying to retain all your Link Popularity and PageRank by having inbound links, but not linking out to other sites. This may not be an advisable tactic for several reasons - outbound links may improve your credibility and relevance for the search engines, outbound links may provide useful information for your visitors, many excellent websites which require a reciprocal link will not be utilized and if you are unwilling to link out to other site - they will be less likely to want to link to you.
Link:
A syntax used in a query to display the links pointing to a webpage.
* * * * * * * * * * * * * *
An important factor in understanding how to optimize your website is to get a handle on the terminology used in Natural SEO and SEM strategy. And much of this strategy is based on the Google algorithm. There are consultants and experts and optimization gurus on the Web aplenty. Hopefully this glossary will assist you in learning some of the terminology so you can assess who IS an expert - and who is just trying to pitch you a scam.
Natural SEO SEM will try to provide you with a sound knowledge base to draw from. Glossaries with terms used in the various aspects of running an internet business. And Google and Search Terms is an important area to examine.
Natural SEO SEM hopes that you find this Google and Search information useful in understanding the Internet, natural SEO and SEM - and how it affects your internet business website.
