Natural SEO and SEM
Google Search Terms
The most important search site for websites using natural seo and natural sem is Google . Why ? Because Google represents almost two-thirds of all direct search inquiries made on the Internet.
For that reason, an understanding of Google - Google Terms - the Google algorithm - and the future direction of Google must be understood.
* * * * * * * * * * * * * *
Google and Search Terms
Initialisms
Abbreviation that is pronounced as the letters they spell. (IRS)
InSite:
Query command to search only a specified site for terms.
Internal Site Search
A search function specific to one site. This tool allows users to find what ever they are looking for on a website by typing in the search term.
Intext:
A syntax for searching only in the body text of documents and ignoring links, anchors, URLs, and titles for terms or keyphrases.
Intitle:
A syntax that restricts the search results to only list webpages containing the keyphrase in their title tag.
inurl:
A search syntax to restrict a search to page URLs.
Invalid AdSense Click
Clicks on AdSense advertisements that Google believes to be fraudulent. Google claims that most of these clicks are detected with filters. Neither advertisers nor customers are charged or paid for them.
Inverted File Index
A search engine's largest file, next to each term in the database there is a list of all pages that use the term. ery command to search only the link anchors of the hypertexts in a webpage for text in locating matches for search results.
* * * * * * * * * * * * * *
An important factor in understanding how to optimize your website is to get a handle on the terminology used in Natural SEO and SEM strategy. And much of this strategy is based on the Google algorithm. There are consultants and experts and optimization gurus on the Web aplenty. Hopefully this glossary will assist you in learning some of the terminology so you can assess who IS an expert - and who is just trying to pitch you a scam.
Natural SEO SEM will try to provide you with a sound knowledge base to draw from. Glossaries with terms used in the various aspects of running an internet business. And Google and Search Terms is an important area to examine.
Natural SEO SEM hopes that you find this Google and Search information useful in understanding the Internet, natural SEO and SEM - and how it affects your internet business website.
